The impact of Brexit on Foodservice Suppliers?
Many of us are asking how this will effect the catering industry, food prices, manufacturing and the broad food industry.
5 months ago yesterday – the UK took to the polls and voted out of the European Union with a little bit of uncertainty. Without taking political side effects into consideration, what does it really mean for food service operators and food service manufacturers? Many campaigned for a recall and that the British didn’t know exactly what it was that they were voting for [Checkout this Youtube Video]
Going back to our questions above – what was once the worry of food service operators and manufacturers seems to be changing for the British as optimism and spending has seen a sharp increase according to this report by Evening Standard.
Will Trump play a positive role on the foodservice sector? As 45th president of the United States of America, everyone whether they love him or hate him or are even neutral about his victory (very rare on that) are wondering what’s about to happen to the modern world. Now there are a lot of more important topics like Environment, Global Warming, Foreign Relations, The Middle East, Technology (take a look at this article about his beef with Jeff Bezos of Amazon [Credit Business Insider]. Foodservice equipment manufacturers are on high...
Here is a list of tools to help grow your foodservice sales.
7 in 10 restaurants are single unit operations and driving sales into your company which has grown into a vastly competitive landscape with more and more companies selling the same products and many having a large sales force within multiple divisions of food service operations. Knowing the right places to research and to and be present online can indirectly lead to a higher growth in sales for your business.
Check out this article on Global foodservice sales by Euromonitor International
Today we wanted to share some of those resources and tools in order to help you funnel out the right and the wrong places to look for leads online. Search resources helping drive consumer decisions online include:
- Mentions online about your brand
- Third party articles about your food service brand or products
- Word of mouth
- Online research
While we wanted to help our users find company leaders and products for restaurants and hotels through breaking down search by categories of the players within the industry, market leaders here is what we came up with.
There are over 1,400,000 searches a month that include the word ‘restaurant’
and while we are all focused on selling our products or services to restaurants and other foodservice establishments were not unlocking the full potential of reaching our target market.
The Future is intelligent search sources
When you think of pictures, you think of Pintrest [www.pintrest.com] However when doing a simple search on “Pinners” and “Pins” on “Catering Equipment” you only find a narrow 26 pinners and 4,000 pins.
When you think of social image sharing, you think of Instagram [www.instagram.com] Same search conducted “Catering Equipment” done on Instagram revealed only 964 picture posting related to the keywords throughout the entire database.
When you think of live news sources, you think of Twitter [www.twitter.com]
When you think of buying, well pretty much anything you think of Amazon [www.amazon.com] There are nearly 6,000 products under when we searched “Catering Equipment.” Amazon is flooded with all sorts of products, thus giving in to their great name “the everything store” but how many of you reading this article actually ever bought commercial food service products through amazon?