The Biscaldi Group was founded in Genoa, Italy in 1969 by Luigi Biscaldi as “Biscaldi Luigi Import-Export SRL”. Biscaldi first made it’s mark in the Italian beverage import market with products from the Dressler Brewery in Bremen. In 1973 they added more beer to their portfolio when they collaborated with Holsten Group of Hamburg.
The company grew substantially in the 80’s by identifying and selecting major, successful brands such as Edar, Fischer Gold, and Urbock to enrich their portfolio. Closely following and anticipating market trends has always been a strength of Biscaldi; couple that with providing excellent customer service and you have the winning combination of a company that has built it’s own success.
Pietro, son of Luigi, started training in the company when he was just 17 years old, learning the ropes of the company from the ground up. He went on to study Economics in University, and in 1989 Pietro took over as CEO of Biscaldi company. From the beginning he took to heart the key cornerstones of the company: customer service and innovation.
Biscaldi company believes in and supports the products that they import and distribute. They invest in promoting their brands through major add campaigns in some of the most popular magazines, newspapers, and television stations.