One of the major issue with coffee in capsule relate to the fact that artisan and local coffee roasters/coffee retailers are on the sideline. Only few large industrial companies have the financial resource to develop, manufacture, promote and sale machines and capsules.
We end up in an oligopoly where the few sellers « impose » their taste, price and distribution network.
With Capsul’in®, we want to support the 1000s of local coffee roasters that put their heart and soul into their products and give them the opportunity to offer you their unique blends.
Buying coffee from local coffee stores is first and foremost a huge favor that we are doing to ourselves: freedom and quality.
COST-PLUS PRICING INSTEAD OF PREMIUM PRICING
Today, with single serve espresso capsule, you are not paying for coffee. The price per capsule is a premium price set to attract status-conscious consumers. This is why you pay the same high fix price no matter which coffee is inside the capsule.
With Capsul’in®, we defend the idea that you should pay for what you get: coffee.
An exceptional single origin will not cost the same as a standard blend espresso. So by having the choice of your coffee and without compromising on coffee quality, you will be able to save a lot of money.