In 1962, Chuck Senior and Nancy Deadman opened the doors to their Chocolate House Candy and Ice Cream store. They began with 19 flavors of their homemade super-premium ice cream. The thought was that they could make their candies and a bit of ice cream to be content. As their ice cream gained in popularity in the Madison area, they began selling to local restaurants. Soon the ice cream portion became the main focus of their business. At that time, the name became Chocolate Shoppe Ice Cream.