is an international coffee trade and quality adviser living in Hawaii. Since 2002 his clients have included a diverse range of specialty coffee consuming and producing entities in more than 35 countries, including roasting and retailing businesses in North America, Australia and emerging consumer markets of Asia, Russia and the Middle East.
Representing coffee producers, he has managed quality improvement and origin trade marketing initiatives for the Coffee Quality Institute (CQI)
and other institutions in Brazil, India, East Africa, Southeast Asia and the Arabian Peninsula. Mr. Hetzel has been a Specialty Coffee Association of America (SCAA)
Board Member since 2013 and a liaison to SCAA’s Professional Development Committee that oversees the association’s lecture, skill building and certificate programs.
As a Q program instructor he leads certificate courses for CQI and private businesses. As a visible industry figure he appears in consumer media to discuss coffee issues, including CNN, Time Magazine, MSNBC, the Wall Street Journal, Associated Press and New York Times.