At the request of its clients, STR sought to expand into markets outside the US. With the cooperation and support of HotelBenchmark, a division of Deloitte UK and daily benchmarking company, The Bench, STR Global was formed in 2008 by combining the businesses. STR Global’s mission is to provide one standardised worldwide platform, consistent methodology, transparency and quality service around the world. STR Global has continuously grown, focusing on established markets in Europe and the emerging markets of the Middle East, Africa, Central and South America and Asia Pacific. STR has continued to serve the North-American market which includes the U.S., Canada, Mexico and the Caribbean. STR and STR Global track supply and demand data for the hotel industry and provide valuable market share analysis for international, regional hotel chains and independent hotels. With more than 50,000 hotels participating in our hotel performance surveys, we are the world’s foremost source of historical hotel performance trends on daily and monthly basis. We offer standard reports and customized data sets that help you to understand historic and forecasted market performance and supply and demand dynamics for the hotel industry. STR and STR Global can be of assistance to operators, owners, investors, destination management companies, local and national governments, vendors, developers, advisors and financiers alike.