FROM THE FIRST BEER DISPENSERS TO THE PRESENT SLUSH MACHINES
Mid sixties. In Italy appear for first time the bar counter machines refrigerating and dispensing loose carbonated beverages. Drinks were “drawn off” and not poured from the traditional bottles.
“LOOK AND DRINK” At the same time some new “small machines” timidly peep in the market. They spray, mix, refrigerate non-carbonated drinks in a transparent bowl. The advertising slogan for these machines was “Look and drink”. Such innovative wave comes from United States: for Italy it is something pioneering. Whether out of curiosity or thanks to the transparent dewy bowls, showing an attractive coloured rain, that makes people want to drink, such new dispensing system gains ground. It is a tiptoe approach, but it represents the beginning of a process that will revolutionize the beverages distribution in a few years’ time.
BRAS is established and enter the market in that right commercial moment. First steps are towards the carbonated drinks and particularly the beer: the bar counter pre-mix “Spinamatic” reaches a considerable success and gets several reviews (on its presentation on the market it gets the “Compasso d’Oro”. It is the first award that BRAS gets for its “Industrial Design” that for the coming years will be the unmistakable mark of the BRAS products).
On the same wake, BRAS launches on the market the “SB LINE”. It is a line of pre-mix broaching machines for carbonated drinks and, simultaneously, has a bright idea…
SUDDEN INSIGHT. BRAS senses the potentiality of non-carbonated Drink Dispensers and the growing advantages that they will have in the future. The important thing is to create something new and Bras concentrates its efforts on the industrialisation of this product.
Bras (first Company in European) realizes the MB Line (small sized and modular drink dispensers).
BRAS EVERYWHERE. When MB Line appears on the market reaches a “great success”. In the eighties Bras is not only synonymous of drink dispenser. Its range of products destined to commercial concerns grows and is enriched by new lines: frozen beverage FB LINE dispensers and Hot Beverage Dispensers.
BRAS history also includes a parenthesis in the seventies during which we also manufactured BRAS 200 (“Compasso d’Oro Premium”) an innovative coin operated espresso coffee machine destined to the field of self service.
TODAY. The production of Bras evolves abreast of the times and the evolution of the market. JOLLY Line: small drink dispensers with 5 and 7 litres bowls with small size immediately meet the users needs and receive the public approbation. They are meant for cold tea and coffee or delicate beverage and peculiarly destined to fruit juices manufacturers.
Nineties are the years of AB and BS Lines, descendants of the old MB line but with a rejuvenated look are the new generation of cold drink dispensers.
Also FB Line is updated.
In early nineties the vertical mixing system becomes horizontal. This is an important stage in the development of this line. The mix inside the bowl becomes more homogeneous and completely visible from outside in accordance to BRAS trend on all its models. Such principle suffered many imitations all over the world.
But the last innovative step for the Frozen beverage dispensers is the magnetic drive system whose importance is evidenced by patents covering all Europe, USA and Japan. The line with such new characteristics is named FBM.